The best AEO software in Australia (2026)

Answer Engine Optimisation, or AEO, is the work of getting your business named inside an AI assistant's answer, rather than ranked in a list of blue links. When a customer asks ChatGPT or Perplexity "who is the best [your trade] near me," the assistant returns two or three names. AEO is about making sure one of them is yours. AEO software is the category of tools that measure whether that is happening and help you improve it. If the term is new, start with What is Answer Engine Optimisation?. If you are ready to compare tools, here are six of the best for Australian businesses in 2026, each with a screenshot.

Disclosure: we build amimentioned, an AEO tool, so this is an informed roundup, not a neutral one. We have described every tool as fairly as we can, including where they beat us. Competitor details here are current as of July 2026 and drawn from each vendor's own website; prices and features change, so verify before buying.

What good AEO software actually does

Unlike a classic rank tracker, AEO software watches the answer itself. The best tools do four things well:

• Ask realistic questions. They put the questions your customers actually ask to the major assistants, not keyword strings.
• Count mentions clearly. They report how often you are named across those answers, ideally as a plain count rather than a mysterious score.
• Show who wins instead. They surface the competitors the assistant recommends when it does not recommend you.
• Tell you what to change. The very best turn all of that into specific actions.

We judged each tool below on those four things, plus who it is built for.

The best AEO software in Australia

1. amimentioned: best for Australian businesses

amimentioned is built in Australia for the Australian market. It asks your customers' real, hire-intent questions across ChatGPT, Claude, Gemini and Perplexity every week, then reports the count in plain numbers ("named in 34 of 80 answers"), your rank against rivals ("#3 of 11"), who AI recommends instead, and a short, plain-English fix list. It also alerts you when something moves, like a competitor overtaking you or a question you used to win. Setup is just your business name and website.

Strengths: Australian-built and AUD-priced from $99 a month, genuinely simple, and it pairs measurement with a to-do list and change alerts. Watch-outs: it focuses on the four major assistants and the practical fixes, rather than enterprise-grade multi-market reporting. Best for: Australian small and medium businesses that want AEO handled simply and locally. Run a free check to see your numbers.

2. Profound: best for enterprise AEO

Profound is the enterprise category leader, tracking brand presence across ten or more AI engines with detailed, board-level reporting, AI-crawler analytics, and automation for tasks like FAQ and schema generation.

Strengths: the deepest coverage and reporting in the category, built for large teams. Watch-outs: enterprise scope and pricing, and more tool than most smaller businesses need. Best for: large brands running AEO across multiple markets or product lines.

3. AthenaHQ: best for competitive share of voice

AthenaHQ, founded by former Google Search and DeepMind engineers, focuses on tracking your position against rivals with repeatable prompt libraries, so you can watch the same high-intent questions over time and act on the results.

Strengths: strong competitive intelligence, repeatable prompt tracking, and actionable recommendations. Watch-outs: the depth is aimed at teams who will use it, so it can be more than a very small business needs. Best for: teams that care most about competitive intelligence and share of voice.

4. Peec AI: best mid-market monitor

Peec AI offers weekly visibility snapshots, sentiment signals and competitor comparisons in a clean, focused package aimed at marketing teams.

Strengths: well-designed, quick to set up, and priced below enterprise tools. Watch-outs: lighter on the "what to fix" side than tools built around recommendations. Best for: SaaS companies and agencies that want solid AEO monitoring without enterprise overhead.

5. Semrush AI Visibility Toolkit: best add-on for Semrush users

If you already pay for Semrush, its AI Visibility Toolkit measures how often you appear in AI answers against competitors across ChatGPT, Google AI Overviews, AI Mode, Perplexity and Gemini, inside the platform you already use.

Strengths: AEO tracking alongside your existing keyword and rank data, from a trusted name. Watch-outs: you are buying into a large suite, which only makes sense if you use the rest of it. Best for: existing Semrush customers who want AEO without adding a separate tool.

6. Otterly.ai: best budget entry point

Otterly.ai keeps things simple and affordable, with straightforward mention tracking across ChatGPT, Perplexity and Google AI Overviews.

Strengths: one of the cheapest and easiest ways to start. Watch-outs: intentionally basic, so you will outgrow it if you need depth. Best for: small teams that want the cheapest way to start watching their AI mentions.

At a glance

Price and setup, roughly

How to choose your AEO tool

• Large brand, multiple markets. Look at Profound or AthenaHQ.
• Already on Semrush. Try its AI Visibility Toolkit before buying elsewhere.
• Mid-market SaaS or agency. Peec is a clean, affordable monitor.
• Tightest budget. Otterly is the easy entry point.
• Australian business that wants clear answers and a fix list. A focused, AUD-priced tool will get you further than an enterprise platform.

To understand what actually drives the answer these tools measure, read how AI assistants choose which businesses to recommend, and for the broader picture, our roundup of the best GEO software in Australia.

FAQ

What is AEO software? Tools that measure and improve whether AI assistants name your business in their answers, as opposed to classic SEO tools that track Google rankings.

How is AEO different from SEO? SEO wins a ranking position among many options. AEO wins a mention inside a shortlist the AI has already made. See AEO vs SEO vs GEO.

Is there Australian AEO software? Yes. amimentioned is built for the Australian market and priced in AUD.

How much does AEO software cost? From accessible monthly plans to enterprise contracts. amimentioned starts at $99 AUD a month; enterprise platforms cost significantly more.

See where you stand first

The fastest way to know whether you need AEO software is to look at one answer. Run a free AI check to see how often ChatGPT, Claude, Gemini and Perplexity mention your business today, and who they name instead. It is free and takes about a minute. You can also browse who leads your category in the Australian AI Visibility Index.