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Getting recommended by AI, explained.

Practical notes on AI search for Australian businesses: how ChatGPT, Claude, Gemini and Perplexity decide who to name, and what actually moves the needle.

AEO·5 min read

What is Answer Engine Optimisation (AEO)? A plain guide for Australian businesses

AEO is how you get named when customers ask ChatGPT, Claude, Gemini or Perplexity who to hire. Here is what it is, how it differs from SEO, and the steps that actually move it.

Ned Mehić · 16 June 2026Read

AI search·4 min read

Why ChatGPT recommends your competitor instead of you

If AI keeps naming the business down the road and not yours, it is rarely about quality. Here are the real reasons, and the fixes that change the answer.

Ned Mehić · 10 June 2026Read

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ChatGPT

Claude

Gemini

Perplexity