Blog · Page 2
Practical notes on AI search for Australian businesses: how ChatGPT, Claude, Gemini and Perplexity decide who to name, and what actually moves the needle.
Local businesses want to know whether ChatGPT, Gemini and Perplexity read their Google Business Profile. The short answer is yes, indirectly, and it matters more than most owners think.
Google now answers many searches with an AI summary before the blue links. Here is how AI Overviews pick which businesses to name, and what an Australian business can do to be one of them.
llms.txt is a small file that tells AI models how to read your site. Here is what it does, what it does not do, and whether a small Australian business should bother with one.
Perplexity recommends businesses differently to ChatGPT: it cites live web sources on almost every answer. Here is how to become one of the sources it pulls from.
Short answer: yes, a lot. Reviews are some of the strongest evidence AI assistants use to decide which businesses to name. Here is how they use them and what to do.
When someone asks AI for a sparkie, plumber or builder, it names two or three. We pulled the data on which trades AI recommends across Australian cities, and the slot is still wide open.
A plain, practical guide for Australian businesses: the steps that actually get ChatGPT, Claude, Gemini and Perplexity to name you when customers ask who to hire.
When ChatGPT or Perplexity names a few businesses and skips the rest, it is following signals you can influence. Here is what actually drives the shortlist.
AEO is how you get named when customers ask ChatGPT, Claude, Gemini or Perplexity who to hire. Here is what it is, how it differs from SEO, and the steps that actually move it.
ChatGPT
Claude
Gemini
Perplexity